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ROCKVILLE, Va. (WRIC) — Carrie Cheatham and her bedmate Andrew run Snail Mail, a baby greeting agenda and accessory business out of their home in Rockville. While Carrie works full-time to actualize these baby and affecting mementos she says the cards are absolutely aloof a “vehicle” for their amusing mission.
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Carrie advised folklore at Randolph Macon College and interned with bounded nonprofit Reestablish Richmond breadth she became accustomed with refugee and migrants active in the community. Carrie says that in 2017 she began feel acutely balked and acquainted that new legislation was targeting a specific accumulation of people. After alive with average eastern refugees in the Richmond, she said the biking ban placed on assertive countries “really addled a chord” with her.
“I knew of so abounding abundant hearts and abundant neighbors that we had,” Cheatham said. “That alteration political altitude absolutely took me to a absolutely adamantine abode for a brace of months.”
She acquainted a charge to advice and Andrew helped her apprehend agenda authoritative which was commonly a baby amusement for her could become article more. Cheatham got to assignment painting greeting cards and hasn’t looked aback since.
Now they accept greeting cards, Christmas ornaments fabricated from recycled beer cans, prints and stickers for auction online and in shops about the area. Carrie additionally paints custom portraits, bells bedfellow books and home pictures.
A allocation of the gain from anniversary auction goes appear organizations allowance migrants and refugees. For six months at a time Snail Mail gives 15% of their profits to one of bristles nonprofits bushing their mission’s goals. Right now they are alive with Reestablish Richmond but they about-face amid them, International Neighbors Charlottesville, Sacred Heart Center, Church World Service and Miry’s list.
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Through 2017 the business was added of a ancillary hustle while Carrie still formed a full-time job, again she switched to agreeable her time 50/50 and already the communicable hit she affable into her baby business full-time. She handles the designs, assembly and painting.
Andrew works addition job full-time but helps Carrie with packaging and organizing.
Everyday she wakes up and starts activity through outstanding orders and alive to get articles to barter on time. Aback there is a lag in agenda orders she starts planning new designs.
Andrew and Carrie say Baby Business Saturday has consistently been a huge affair for them abnormally in the Richmond breadth breadth the association supports bounded businesses all year round.
Andrew says accouterment to anniversary needs absolutely helps sales in November. “Christmas ornaments being like that, Christmas cards absolutely helps with the revenue,” Andrew said.
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Snail Mail ornaments affection bounded businesses and Virginia articles that bodies in the Richmond breadth can chronicle to.
Right now on their website bodies can buy ornaments depicting Sauer’s Spices and Dukes Mayo as able-bodied as bounded restaurants like En Su Boca, Sticky Rice and Stella’s Grocery. If those don’t analysis all of your boxes again for hardly college amount Carrie will custom acrylic an ornament.
The custom articles offers her a breach from her accustomed routine. “That gives me that affectionate of like artistic abandon to do article altered from what, you know, my like generic, like accepted agenda calendar is.”
Leading up to the pandemic, Snail Mail had absolutely been relying on broad accounts to accumulate the aggregation going. Cheatham says it was absolutely alarming aback the shops that commonly awash her greeting cards started to abutting bottomward in March. But the closing of their broad ally didn’t stop business, Snail Mail started to see added cartage online.
“I anticipate it says a lot aback businesses shut bottomward but bodies appear beeline to us,” Cheatham said.
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She says that their mission and the relationships that she’s congenital with barter is what kept business activity this year.
“Having your why and who you abutment and why you abutment them absolutely affairs to a lot of bodies and it touches a lot of people’s hearts,” Cheatham said. “And that’s why they accumulate advancing back.”
You can analysis out their website here.
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