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ITC’s Aashirvaad Svasti afresh launched a exceptional milk product, Aashirvaad Svasti Select Milk, in Kolkata. This comes with a different alms ‘Doodher Address Card’ — a circadian affection affirmation address of the backpack of milk that consumers would buy.
The different ability can be availed by artlessly sending a bulletin to the brand’s WhatsApp cardinal 810-583-5222. Highlighting this different offering, Aashirvaad has launched a new TVC that appearance accepted TV appearance hostess and extra Rachana Banerjee as the cast ambassador. Through this ad film, Banerjee has helped put the spotlight on the accent of affection as able-bodied as aftertaste of milk.
Operating in the acceptable dairy segment, Aashirvaad Svasti Select Milk’s TVC attack has a auspicious booty on the analytical accountable of ensuring milk quality. The TVC is congenital about the apriorism of an ambrosial mother-child badinage while discussing children’s bookish achievement and address cards. Cast agent Rachna Banerjee is apparent arena mother to two sons. At the dining table, while cloudburst them a bottle of milk each, she enquires about their address cards. The brothers anon barter a afraid glance and attack to convulse out of the bearings by inquiring area could they get a address agenda for the milk they are offered every day. To their amazement, Rachna Banerjee abundantly shows Aashirvaad Svasti Select ‘Doodher Address Card’ on her mobile, which takes both kids by surprise. They agilely alcohol the adorable milk aloft seeing the address card, followed by an announcement of ‘Mother knows all’.
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Sanjay Singal, Chief Operating Officer, Dairy and Beverages, ITC Limited, said, “The key take-home point in the TVC is the affluence with which mothers can now analysis the circadian affection address of Aashirvaad Svasti Select Milk aural seconds. We are India’s aboriginal milk cast to accommodate a affection address of milk on a circadian basis. The address can be actual calmly arrested on WhatsApp already the customer sends the accumulation cardinal of their backpack of milk. Rachna Banerjee is a domiciliary name in Kolkata with a able affection amid women. By bringing her on board, we attending advanced to inculcating the addiction of blockage the affection of milk accustomed amid mothers and strengthen the affix with our audience.”
Sonali Khanna, Executive Director and Head of Office, Lowe Lintas, South, said, “Our assignment was to acutely acquaint a different bulletin in a simple, yet absorbing manner. Linking Aashirvaad Svasti Select Milk’s Affection Affirmation Address with a child’s Address Agenda was the achievement of ability that delivered both. Great affliction was taken with scripting and casting, to ensure that the final artefact appealed to mothers and accouchement alike.”
The blur has been developed by Lowe Lintas, Bangalore.
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