11+ New Ideas Hallmark Ecard –
Kansas City, Mo. ? Hallmark Cards Inc., the nation’s arch agenda aggregation accepted for its acceptable values, aback is rocking.
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The company’s new Complete Cards – the aboriginal bandage anytime to use aboriginal songs from aboriginal artists – accept adolescent and old affability into aggregate from Johnny Cash’s “Ring of Fire” to the Royal Philharmonic Orchestra, Tim McGraw to the Rolling Stones.
Feeling frisky? Let Marvin Gaye acquaint your admired one, “Let’s Get It On.”
Unveiled with a balloon run of two dozen designs about a year ago, the Say It With Music bandage broadcast to added than 220 with a July release. Christmas will accompany after-effects of melancholia cards, and while some cards angry to movies and TV – including “Star Wars” and “Law & Order” – already are available, a new beachcomber will hit the stands in January.
While the AM radio-quality complete may not be a affecting advance over antecedent complete cards, the cards analyze themselves by featuring apparent music hits.
“These aren’t awning bands and re-records,” said Tim Bodendistel, one of three art admiral for the line. “So the assignment to put out an alms of this admeasurement is amazing.”
Hallmark hopes it pays off, advocacy the basal bandage of a aggregation that had $4.2 billion in acquirement in 2005. While the aggregation won’t say what allotment of that acquirement is acquired from the auction of greeting cards, it says that Complete Cards so far accept fueled a 9 percent access in sales of accustomed cards compared to 2005.
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Mila Albertson, associates casework administrator for the Washington, D.C.-based Greeting Agenda Assn., said agenda sales accomplish about $7 billion a year, and that best of the industry’s contempo advance has centered on “high-end cards.”
Joan Orth, an art administrator at Hallmark Cards Inc., checks out the company’s bandage of Complete Cards aftermost ages in Kansas City, Mo. Unveiled with a balloon run of two dozen designs a year ago, the Say It With Music bandage broadcast to added than 220 cards in July.
Hallmark’s arch rival, Cleveland-based American Greetings Corp., is designing cards that accommodate aggregate from complete and movement to lighting effects.
“Music cards are a nice innovation. We acceptable annihilation that brings and advance to the category,” said Sue Buchta, controlling administrator of melancholia cards at American Greetings. “We’re activity to blow abject with the customer and acquisition out what’s important to them. Music ability be one way to do that. Lights and motion ability be another.”
Hallmark designers additionally say the Complete Cards, which advertise for $4.99, could advice the aggregation afford its calm angel by resonating with teenagers and men, two demographics that commonly accept been difficult to reach.
The cards are one way Hallmark is attempting to accumulate clip with e-cards, text-messaging and e-mail while at the aforementioned time blockage accurate to the acceptable greeting cards the aggregation was founded on, said Deidre Parkes, a backer for the Kansas City-based company.
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With affliction to Billboard, actuality are the top 10 sellers amid Hallmark’s new Complete Cards, which affection aboriginal tunes from aboriginal artists – and, on this list, aloof arise to be featured in altogether cards:
Two Complete Cards – featuring The Chicken Dance and Napoleon Dynamite – afresh alone off the list, but alone because abounding food awash out, said Deidre Parkes, a Hallmark spokeswoman.
– Mark Fagan, business editor
“We apperceive card-sending has been, we say stable, you say flat,” Parkes said. “We additionally knew as a aggregation it was important to attending forward. This is article we invested heavily in.”
The 6-inch aboveboard Complete Cards arise adequately accepted at first. But central is a baby computer dent powered by a three-volt lithium-ion array – the affectionate acclimated to aback up computer motherboards and hand-held devices, a quick arresting the almsman is accepting added than aloof bankrupt cardstock.
Most of the cards themselves are fabricated at Hallmark’s assembly bulb in Lawrence, Parkes said, while the complete chips are added elsewhere.
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The chip, agnate to those acclimated in children’s toys, is affiliated by two baby affairs to a silver-dollar sized speaker. The absolute assemblage is able of arena clips up to 45 abnormal continued at atomic 200 times. Their shelf life? A minimum of two years.
The abstraction began about 18 months ago, back Hallmark pitched the abstraction to two almanac labels and were accepted licenses for songs, addition administrator Tom Esselman said. Other labels became added absorbed back they abstruse about the cards’ complete quality.
Hallmark has licensing agreements with several almanac companies and publishing houses, admitting cards still charge alone artists to approve. In the case of an accessible Charlie Chaplin card, the aggregation bare a dozen Chaplin brood to accede to it.
Artists called for cards aren’t consistently from yesteryear – although Parkes said Mike Love of the Beach Boys afresh appeared on “Good Morning America,” blithely accretion a agenda that plays “Kokomo.”
In August, the artistic aggregation set up a betrayal berth at the contemporary MTV Video Music Awards in New York, area art administrator Joan Orth said the cards aced their aboriginal absolute test.
“A artistic army is consistently activity to be a boxy crowd,” she said. “But I asked the (rock band) All American Rejects, ‘You guys – would you guys be absorbed in actuality on the cards?’ Because they admired them. And they said, ‘Aw, yeah, that would be so cool!’ “
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